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This domain thesaleseffect.ca had the following on the site, "Our body of expertise and pragmatic knowledge is based on our founders 15 year long history of executing sales and communications strategies." We observed that the webpage said " The execution of these programs are heavily influenced by research into new communication innovations which are at the edge of the information leverage spectrum." It also stated " Our monitoring and measurement techniques, analytical tools, in-house talent, and regional network have consistently delivered transformative outcomes for our clients." The header had Edmonton as the highest ranking keyword. It was followed by Alberta, Canada, and brand calling which isn't as ranked as highly as Edmonton. The next words the site used was inbound marketing. marketing was also included but will not be viewed by web engines.